5 dairy trends that will impact the industry most in 2016

1.      The removal of milk quotas is affecting the industry hugely and it is vital to decide how to react to this huge change in the market 

2.      Cheese and yoghurt are the two dairy products that have experienced the highest growth. Both are mostly purchased for snacking purposes, cheese due to its versatility and yoghurt due to its healthier profile

3.      The European dairy market is set to increase its demand for more innovative and health related dairy products – these are a great source of protein and calcium but healthier and lower fat choices are being highly demanded by the industry, with a large percentage of consumers considering healthy attributes when buying

4.      Women tend to consume a higher amount of dairy products in comparison to men

5.      Protein drinks are starting to be purchased not only by people who practice sport but by a wider range of consumers